PROJECT BRIEF
Reimagining the condom aisle with playful packaging, cheeky messaging, and a seamless web experience to make safe sex approachable and fun.
OVERVIEW
CHALLENGE & SOLUTION
THE QUICKLE EXPERINCE
CONCLUSION
Product Design Case Study
Designing a playful, product-first brand for safer sex.
Role
Product Designer & Strategist
Tools
Figma, Illustrator, Photoshop, InDesign, Google Surveys
Cheeky, Not Clinical.
Quickle flips outdated sexual wellness branding on its head with humor, accessibility, and bold design. From snack-inspired packaging to an inclusive, fast-paced digital flow, this playful product ecosystem destigmatizes safe sex and makes protection feel approachable and fun.
Clinical branding creates distance instead of desire.
Traditional condom brands feel clinical, awkward, and outdated — missing the opportunity to connect with consumers through playfulness and personality.
Designing a cheeky, inviting experience from shelf to screen.
Build a full product ecosystem blending cheeky packaging, accessible design, and a Figma-first user experience to make safe sex fun, fast, and culturally relevant.
KEY HIGHLIGHTS
Figma-prototyped UX/UI with playful CTAs
Custom design system for fast scalability
Social campaign: #CaughtInAQuickle for UGC engagement
Accessible design across physical and digital touchpoints
A playful journey with purpose.
Quickle is more than just a cheeky brand — it’s a playful yet responsible approach to destigmatizing safe sex. By blending humor, accessibility, and smart design, Quickle transforms an awkward moment into an empowering experience. From mobile-first web flows to bold packaging, this project challenged me to think holistically about product ecosystems. Explore the full case study to see how Quickle’s bold ideas come to life across every touchpoint.
Timeline
March 2025 - April 2025
Scope
Product Design, UX/UI, Packaging, Social Campaign
Status
Conceptual Case Study